Top 5 Virtual Fitness Programs in Switzerland Q4 2022

In the fourth quarter of 2022, the virtual fitness landscape in Switzerland saw varied performance among the top 5 applications. Here’s a detailed look at the trends in downloads, revenue, and active users for these leading apps.

Strava: Run, Bike, Hike experienced fluctuations in both revenue and user engagement. Weekly revenue peaked at around $32.7K at the beginning of October but saw a gradual decline, closing the year at approximately $29.1K in the last week of December. Downloads reached a high point of 1.5K in the final week of the year, while weekly active users fluctuated between 33.4K and 25.8K, ending on a positive note with 33.3K active users.

Freeletics: Workouts & Fitness showed a steady performance in revenue, peaking at around $22.8K in the last week of December. Downloads saw a significant increase towards the end of the quarter, reaching 696. Active users remained relatively stable, with a minor peak of 9.9K in late October and ending the year with 9.4K active users.

Fitbit: Health & Fitness also experienced notable trends. Weekly revenue saw a notable rise from $10.1K in mid-October to $18.9K in the last week of December. Downloads spiked to 3.8K in the week of December 19, with active users showing a slight increase from 41.3K to 46.3K by the end of the quarter.

Zwift: Ride and Run maintained a consistent revenue stream, with weekly earnings peaking at $12.9K in late November. Downloads remained stable, with a slight increase to 323 in mid-December. Active users showed a gradual rise, starting from 1.2K and reaching 1.5K by the end of December.

Lastly, Sweat: Fitness App For Women exhibited variable performance. Weekly revenue fluctuated, peaking at $12.7K in the final week of December. Downloads saw a low of 15 in mid-November but rebounded to 167 by the end of the year. Active users saw a slight dip, ending the quarter with 516 active users.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, you can explore further on the Sensor Tower platform.